The legal cannabis industry is growing so fast. How fast? Experts are anticipating growth of up to 20% for 2024.
This is great news for emerging cannabis edibles businesses. This can also be bad news, though, because that means competition is intense when it comes to marketing, branding, and packaging your cannabis edibles. You may be thinking of typical candy or snack packaging, but it’s okay to think outside the box – literally!
To stand out from all the other medical marijuana products, you really gotta come up with some creative cannabis edible packaging. There are a ton of different options that will keep your cannabis edibles safe, potent, and fresh.
A booming cannabis edibles market
According to a recent report by Grand View Research, the global cannabis edibles market size was valued at USD 2.9 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 17.8% from 2021 to 2028. This rapid growth underscores the importance of standing out in an increasingly crowded marketplace.
At Green Rush Packaging, we understand the unique challenges and opportunities in the cannabis edibles sector. With our generational expertise in cannabis packaging, we’ve been helping businesses navigate this evolving landscape longer than anyone else in the industry. Our multiple warehouse locations and same-day shipping options ensure that you can get the packaging you need quickly and efficiently, helping you stay ahead of the competition.
Which cannabis edibles packaging help you stand out?
Don’t worry. Our packaging experts created a list of the 10 most creative and interesting ways to package your edible cannabis products:
1. Clear window bags
Alright, so bags with a clear window may seem like a typical way to package regular snacks or candies, but you can use that to your advantage with cannabis edibles.
With a new or unfamiliar product, people are reassured by packaging that is similar to what they’ve seen before. As long as your branding is effective and on point, a Mylar bag with a clear window can be a creative way to showcase and protect your cannabis edibles.
2. Barrier bags
You can also get barrier bags that have locking mechanisms and tamper-evident features so that your edibles are protected. Sounds boring and simple, right? Not necessarily. If you print a pattern or a logo all over your bag, you can really stand out from the crowd.
Upscale cannabis brands from celebrities like Snoop Dog have custom packaging printed with designer patterns, and you can do the same to make your cannabis edible packaging unique.
3. Recycled shopping bags
Made of kraft paper, recycled shopping bags are that dark brown paper used in grocery bags and plain mailing paper. Though it might remind you of the brown bags you used to put your school lunch in as a kid, it gives commercial packaging a really cool, DIY, small business, eco-friendly look.
Kraft paper brings to mind simplicity, recycling, and nature. This makes it perfect for a natural herbal product like cannabis edibles, and your customers will be drawn to that sort of hippie look. Custom kraft paper also looks really good with simple green logos and text!
4. Coin envelopes
So small paper envelopes may seem like a weird choice for cannabis edibles, but we’re thinking outside the box, right? Coin envelopes can be perfect edible packaging because they’re simple, allow for labeling and printing, and familiar to consumers.
A paper envelope is great for small, dry edibles that aren’t too waxy or oily. Candies like lozenges or hard chocolates would be great in these envelopes. Though they may seem small, that just means you can control the dosage in each package, since many states require that cannabis edibles are individually packaged according to THC dosage.
5. Glass jars
Now, glass jars are a classic in packaging for a reason, and they can call up all sorts of good associations for consumers. Glass jars make people think of medicine and also candies, and they have a kind of old-fashioned elegance that will make your cannabis edibles look appealing. You also don’t have to worry about freshness or chemical leaching with glass edible containers.
6. Polystyrene jars
These small clear plastic jars are usually used for cosmetics or cannabis concentrates like wax or shatter. However, they can make small edibles look really upscale. Clear polystyrene jars are perfect for small hard candies infused with THC or CBD.
7. Pop top bottles
What do we mean by pop top bottle? Just that. You squeeze the sides of these plastic containers, and the top pops open for easy access but stays closed otherwise. While they are usually used for pre-rolled cannabis cigarettes, their long, slender shape makes them great for stick candies, gummies, hard candies, or other small, dry cannabis edibles.
8. Reverse cap push & turn containers
One of the hottest branding trends for new cannabis products is playing up the medical aspect of “medical marijuana.” You can do this easily by using plastic bottles with prescription-style caps as your cannabis edible packaging. There are even bottles with reversible caps that let your customers use the “push and turn” prescription closure or a simple screw top.
9. Boxes
Now I know I said earlier to think outside the box, but sometimes you have to think inside the box. A lot of cannabis edible companies are using plastic bags and bottles, but you can set your brand apart by using a box.
Seal your edibles in plastic or wrap them in parchment paper, and then you can use a box (of any shape, not just square!) as the outer packaging. If you want a really cool box option, check out our exclusive 5-Pack Pyro™ Case! This dependable, crush-proof box protects and secures your cannabis pre-rolled cones.
10. Parchment paper
It seems old-fashioned, doesn’t it? Using parchment paper as part of your edible packaging? Wax paper inner packaging makes you think of classic handmade candies or fancy chocolates. And hey, if you’re making classic candies or fancy chocolates with a cannabis twist, then old-fashioned is good! Coated paper can also be a more eco-friendly option than plastic, which a lot of people prefer.
Wrapping things up
No matter which packaging solution you choose for your cannabis edibles, success comes down to selecting the right combination of protection, compliance and brand expression. From our full collection, consider our packaging solutions for:
- Hard candies and gummies: Smell proof barrier bags or pop top bottles
- Chocolate products: Our glass jars or parchment paper with custom boxes
- Baked goods: Recycled shopping bags or custom-printed Mylar bags
- Multiple-dose products: Reverse cap push & turn containers or 5-Pack Pyro Cases
When it’s high time to optimize your edibles packaging, trust the experts at Green Rush Packaging. Browse our complete selection of child-resistant, compliant packaging solutions and get same-day shipping from our nearest warehouse location. Contact our packaging experts today to discuss custom printing options that will make your brand stand out.
