One of the most well-known and persistent terms associated with cannabis is three little numbers: 420. While myths abound regarding its origins and meaning, 420 persists as a universally accepted symbol of marijuana culture, with references in pop culture and throughout the cannabis industry.
The rise of 420 in mainstream culture
The term “420” has become so ubiquitous that there are now government-sanctioned cannabis holidays on April 20th (4/20). These 420 festivals are some of the most popular cannabis events worldwide, from Amsterdam to Denver.
Based on a study published by the National Library of Medicine, cannabis use increases considerably on 4/20, with a dramatic increase in self-reported consumption compared to other days.
Interestingly, signs bearing the numbers 420 have been stolen so frequently in states with legalized marijuana that many have replaced them with signs reading “419.99.” This phenomenon has been documented by U.S.A Today, highlighting the cultural impact of this number.
Debunking the myths: Popular 420 origin stories
Before delving into the real story of 420, let’s examine some popular myths:
- 420 is the California police code for “marijuana smoking in progress.”
- 420 commemorates the death of Bob Marley.
- 4:20 is tea time in Holland, the “promised land” of weed.
- The Grateful Dead started “420” as a term, evidenced by their alleged preference for hotel room 420 on tour.
All of these myths have been debunked by various sources, including Snopes, the well-known fact-checking website.
The real story of 4:20: A long strange trip
The true origin of 420 as a cannabis code word dates back to the early 1970s with a group of high school students in San Rafael, California, known as the “Waldos.” This origin story has been extensively researched and confirmed by multiple sources, including TIME Magazine.
The Waldos would meet at 4:20 PM to search for a rumored abandoned cannabis crop. While they never found the crop, 4:20 became their code for smoking cannabis. The term spread through their connection with the Grateful Dead, who had moved to Marin County, and eventually reached High Times magazine, propelling it into cannabis culture lexicon.
4/20 celebrations around the world
April 20th has evolved into an official holiday for cannabis enthusiasts, with celebrations ranging from private gatherings to large-scale festivals. Notable events include:
- Hippie Hill gathering in San Francisco, California
- Boulder, Colorado’s outdoor festival
- Edmonton 420 celebration outside the Alberta Legislature Building in Canada
- 420 Hyde Park gathering in London, United Kingdom
The Denver Mile High 420 Festival has become one of the largest cannabis events in the world. In 2022, the festival attracted over 50,000 attendees, showcasing the growing acceptance and economic impact of cannabis culture.
For those planning to attend 420 festivals or host their own celebrations, proper packaging is crucial. Check out our guide – How to Store Cannabis Edibles So They Last – to ensure your products stay fresh for the big day.
The impact of 420 on the cannabis industry
The cultural significance of 420 has had a measurable impact on the cannabis industry. A study by Headset, a cannabis industry data provider, found that 420 sales can be up to 140% higher than an average day, demonstrating the commercial importance of this cultural phenomenon.
As the cannabis industry grows, so does the need for high-quality, compliant packaging. Explore our cannabis packaging solutions to ensure your products stand out on 420 and every other day of the year.
420’s enduring legacy
From its humble beginnings as a high school code to its current status as a global phenomenon, 420 has become an integral part of cannabis culture. Its impact extends beyond just a date on the calendar, influencing everything from social movements to business strategies in the rapidly growing cannabis industry.
At Green Rush Packaging, we recognize the importance of 420 and the broader cannabis culture. We’re dedicated to providing professional packaging products that not only meet regulatory requirements but also celebrate the unique qualities of cannabis products. Whether you’re preparing for a 420 festival or stocking your dispensary shelves, our lightweight, protective, and attractive packaging solutions are designed to showcase your cannabis products in the best light.
Interested in learning more about the evolution of cannabis packaging? Check out our blog post, The Evolution of Cannabis Packaging for insights into how far the industry has come.
As we continue to celebrate 420 and watch the cannabis industry grow, remember that quality packaging plays a crucial role in product preservation, compliance and brand identity. Let Green Rush Packaging be your partner in navigating the exciting world of cannabis packaging. Shop now >