Back in the day, brownies were the only cannabis edibles around, but now we’ve got entrepreneurs making gummies, chocolates, cookies, ice creams, beef jerky, nuts, and even drinks. Consumers now have incredible choices when it comes to ingesting THC, and many medical users say they prefer cannabis edibles over smoking weed. This makes THC-infused edibles the fastest growing segment of the cannabis industry, and this means competition.
To stand out in this growing crowd, cannabis businesses must have quality edibles packaging and branding that’s smart, sophisticated, and ready to compete in the new field.
Whether you already have a cannabis edibles business or are just thinking of starting one, you should take a bit to learn about branding for this new market. Here’s five tips from marketing experts about how to effectively brand your cannabis edibles.
1. Live, eat & breathe your brand
Branding is much, much more than just your logo or your packaging for your cannabis edibles. When you create a brand, you’re presenting a united front to the world. You’re showing everyone not only what you’re making but giving them an experience, making them feel. That sounds nice in theory, but what does it mean in practice? In short, consistency. Your brand needs to present consistently across all platforms:
- Social media
- Your website
- Physical marketing
- Packaging
- Labeling
When you embrace your brand and let it inform every decision you make, you will find that your business improves. Your customers will also have more trust in your edibles because your marketing is consistent. This makes you look professional, which is a must in the growing cannabis industry.
To achieve this level of consistency and professionalism, consider investing in:
- Custom packaging – Tailored to perfectly represent your brand identity
- Custom labels – Designed to reinforce your brand message on every product
Using customized branding elements like these can help ensure that your products not only stand out on the shelf but also create a cohesive brand experience for your customers. This attention to detail in your packaging and labeling can substantially increase your brand’s perceived value and trustworthiness in the competitive cannabis market.
2. Bring something new to the table
There are some things consumers have come to expect when talking about cannabis products, like the marijuana leaf, 420, tie dye, peace signs, Rastafarian references and so many more stoner cliches. Basically, at this stage in the game? You shouldn’t do any of that. Or if you do, put a new spin on it.
You need to be innovative in cannabis branding, because modern consumers have so many choices. You also need to distance your products from the illegal homemade “pot brownies” of the past. This means innovation in your products must stand out in the market, but it’s especially critical to be innovative in your branding as well.
A Success Story
The hottest cannabis product line to hit the market in recent years is Snoop Dogg’s Leafs brand, and they do cannabis branding right.
Their design team took that iconic cannabis leaf and first modernized it with the geometric shape and then made it upscale by making it gold. It’s exactly how you use one of those recognizable cannabis cliches and turn it into something fresh and new. Plus, that packaging is just so pretty! Snoop Dogg’s marketing team hit it out of the park.
If one of your business goals is to distinguish yourself in the market, consider a custom cannabis design from Green Rush Packaging. Our expert Design Services team can help bring your brand vision to life, with one-of-a-kind packaging solutions that capture the essence of your brand and appeal to your target audience.
From conceptualization to final production, we’ll work closely with you to ensure your packaging not only meets regulatory requirements but also makes a lasting impression on consumers. Find out how >
3. Be the expert on cannabis edibles
Part of branding is creating trust in your products, and the best way to do that is to be knowledgeable about what you’re doing. In short, you need to know every single law that pertains to your cannabis edibles business.
This may seem to have nothing to do with branding, but remember the days of cigarette companies using cartoon characters in their marketing? Remember how well that went over? New cannabis edibles businesses need to keep child protection laws in mind when branding, not to mention marijuana labeling laws. Most states require very specific information on the packaging of cannabis edibles, and some also require food labeling.
For our edibles business, you should appear to be an expert on cannabis and the herb’s healing properties. How can you show your expertise in a logo or packaging? Granted, you don’t have to print pages of information to put in every package. But you can still design your branding to look sophisticated, since experts are sophisticated in their approach.
Another way to be a cannabis expert is to feature informative articles and insights about cannabis on your blog (we do this!). When the featured marijuana products on your site have detailed product descriptions, it reflects the knowledge you have of your product.
4. Have a clear vision of your ideal customer
Another thing you have to know to be successful in branding your cannabis business. Who your brand is supposed to attract? Who is that person that will buy your products? When you know your ideal customer profile inside and out, you know your audience. When you know your audience, then you can target them with your branding.
Build a vision of your audience by imagining a specific person, and then make a list of certain qualities about them:
- How old are they?
- What do they do for a living?
- Why are they using your products?
- Where else do they shop?
- What brands do they buy?
When you can answer these questions about your audience, you can create branding that will draw them to your products and make your edibles a success.
5. Work with the professionals if you need help
Look, your expertise is making yummy and potent cannabis edibles, and that’s exactly what you need to be focusing on. Since you’re not a marketing or packaging expert, it’s wise to seek professional help in these areas. This is where Green Rush Packaging (GRP) comes in as your ideal cannabis packaging partner.
While it may seem like a significant investment initially, partnering with a professional packaging company can save you time, money, and headaches in the long run. Our expert Design Team can help you nail your branding and packaging on the first try, potentially leading to increased sales and brand recognition down the line.
Green Rush Packaging offers more than just containers – we carry innovative packaging solutions that are tailored specifically for the cannabis industry. We can guide you through the process of creating custom, compliant packaging that not only protects your products but also reinforces your brand identity.
With the cannabis industry growing rapidly across the United States, many new businesses are entering the edibles market. To stand out, you need sharp, modern, legal, and sophisticated packaging for your cannabis edibles. You’ve put a lot of work into making your products the very best; now let us help you create packaging that does justice to your efforts and helps drive your business forward.
By partnering with Green Rush Packaging, you’re getting more than cannabis packaging; you’re investing in a comprehensive solution that combines compliance, branding and product protection. Together, we can strengthen your cannabis edibles packaging from great products to unforgettable branded experiences.
