CBD Oil – Packaging, Branding and Personal Use

Cannabidiol (CBD) is a compound derived from the cannabis Sativa plant. The endocannabinoid system (ECS) in humans has receptors throughout the body, and cannabinoids from the cannabis plant interact with these receptors in various ways. The ECS plays a role in many bodily processes, such as appetite, memory, immunity, and pain modulation. 

More than half of U.S. adults have tried a CBD product, according to a Forbes Health survey and over half of them use CBD oil. Consumers who use CBD oil often report relief from problems like sleeplessness, pain and anxiety. CBD oil shouldn’t be confused with THC, the compound in the cannabis plant which gives people a “high.” Read on to find out more about CBD oil and its packaging, branding and personal use.


Use of glass packaging for CBD oil 

When selling wholesale CBD oil, it is important to take into account that heat, light, and exposure to oxygen impact the shelf life of CBD. Even the type of carrier oil can have an impact. This is why reputable wholesalers will use dark-colored glass bottles for CBD oil. The dark brown, green, blue and black glass bottles help to keep out the light because it can cause the contents to degrade. 

Those who want to buy CBD oil wholesale need to make sure they buy from reputable wholesalers who don’t use plastic bottles for CBD. It is thinner than glass, and the components can break down and leach into CBD oil. 

CBD is mixed with carrier oil to make an oil or tincture. If a bottle is carefully stored in a light-protective container in a dark closet, it can stay fresh for up to a year or two. Ideally, the temperature should be 60 to 70 degrees Fahrenheit. 

It’s important to buy wholesale CBD oil from companies with strict quality control procedures. Dark-colored glass bottles provide the most protection from environmental factors. 


Color of CBD oil

The color of CBD oil depends largely on its extraction method and the ingredients in the product. Raw CBD oil is usually a dark green color because it contains chlorophyll. If CBD oil is heated, a chemical reaction occurs, and the color may contain brown mixed with green. Distilled or filtered CBD oil is a clear or light color. The type of carrier oil, flavoring etc., added to CBD oil can also affect the color. 

How do consumers know if CBD oil has degraded? It usually smells earthy, but it shouldn’t have a bad smell. If it has degraded, it is likely to smell bad, and it may have thickened and not be as vicious. The color may have darkened, and it might taste rancid. When CBD oil degrades, it loses its potency. 


Why glass is more sustainable than plastic

Plastic cannabis packaging is not designed for long-term storage. Glass packaging is airtight, free of chemicals, and easily recyclable. Plastic containers are porous and can contain toxic substances that leach into CBD oil and cause environmental pollution. 


CBD oil branding 

It is important to differentiate a brand and yet not create brand assets that could violate regulations. Before starting to sell wholesale CBD oil, it is important to be aware of the target audience and the main problems this audience hopes to resolve by using CBD oil. Positioning a brand starts by stating who the brand is, what it does and why it does it. Building a strong brand is important for those who want to sell CBD oil and should happen before any marketing takes place. 


What do consumers look for when buying CBD oil?

With its growing popularity and numerous products on the market, it can be hard to choose a specific CBD oil product. What makes it more difficult is that CBD oil is regulated as a dietary supplement. Consumers need to look into how much information a company that sells CBD oil wholesale is prepared to offer and how transparent they are about what it contains. Here are some criteria to consider when buying wholesale CBD oil. 


Where plants are grown: The U.S. regulates the growing of cannabis Sativa plants on U.S. soil. They must contain no more than 0.3% THC. 

A Certificate of Analysis (COA): There are so many companies that sell CBD oil wholesale. The best CBD oil is tested in a third-party, compliant laboratory. This helps to make sure it doesn’t contain any questionable ingredients and contains the ingredients and amounts listed on the label. 


Product potency: Isolates contain only pure CBD. Broad-spectrum products contain all the other compounds found in the cannabis Sativa plant except for trace amounts of THC. Full-spectrum products contain the full range of extracts from the cannabis plant, including trace amounts of THC. The reason many consumers prefer to buy full-spectrum cannabis products is due to the “entourage” effect, which means all the components work better together than on their own. 


Dosing with CBD oil

The way consumers take CBD affects how their bodies react to it. Products taken orally pass through the digestive system, so they take longer to work. Using a CBD oil tincture under the tongue (sublingually) can offer faster results because it is absorbed by the blood vessels. 

As there is no standard dosage for CBD oil, consumers need to be aware that they should start slowly with a low dose and gradually work up to the dosage that offers the effects they want. 

They should talk to their healthcare providers when considering taking CBD because there’s a chance it could interact with the medication they are already taking. Overall, CBD oil is usually safe to use with few to no side effects. 


To sum it up

When considering selling CBD oil wholesale, it is important to take packaging, branding and personal use into consideration. The packaging has to entice consumers and yet keep the CBD oil fresh and prevent it from degrading. The branding contributes to how the target audience perceives the product. When it comes to personal use, sellers have to make sure consumers are fully informed and develop trust in companies providing products like CBD oil.

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