Many of the products customers buy are in jars and bottles made of glass due to a slow but gradual shift in customer preference. Generally, these products have their own labels that provide information about the product itself. Professionally labeling products will add durability to the expected shelf life once customers place their products on display. This is especially important for products that have longer shelf lives like body care products or other non-perishables. Therefore, business owners must consider custom cannabis packaging carefully for each of their products.
All about custom Marijuana labels
Adding custom cannabis packaging design for glass jars is an excellent move for small businesses, corporate gifts, or product test marketing. These labels can be specifically personalized from size and shape to how the colors look against the light. Customers can come up with a design for their labels in the shape of rectangles, squares, ovals, or circles. Clients also have the choice to use waterproof or oil-resistant materials that will last longer even in refrigerators.
To make a brand more appealing, the client can create a design that will match their specs or select details that will match the look of the jars. What kind of material to use will depend on how the product will get stored. Because of this, clients must have all of the relevant information required before starting to design the label. Aside from the basic requirements, it’s also important to check the FDA’s food labeling guide to get the appropriate information. After completing and verifying the content of the label, clients can place their orders.
Different types of labeling for Cannabis glass jars
Generally, manufacturers use 5 basic label materials for customized glass jars and other containers made of glass. Vinyl is a great option for glass jars and bottles. It’s flexible and can be easily molded into irregularly shaped or sized containers. Vinyl also has a high resistance to heat and it’s impervious to oils, moisture, highly acidic, or low pH foods. Biaxially-Oriented Polypropylene (BOPP) is a variant of the polypropylene compound. It is very resistant to oils and water making it an excellent choice for indirect contact with food products. Another unique property of BOPP is its remarkable strength and its ability to be thinly stretched.
Many manufacturers use polypropylene for labels because it’s much cheaper compared to vinyl and just as durable. Therefore, it is a great alternative. Polypropylene labels are also highly resistant to oils, greases, and moisture. However, polypropylene can’t stand up to high temperatures. Polyester (PET) is another durable option for product labels. This material can withstand prolonged exposure to oil, moisture, and other types of liquids. It is highly resistant to heat too.
Finally, paper labels come in a variety of texture and color options making them a great choice for glass jars and bottles. If the customer expects that the product will get exposed to oil, water, or any other liquids, they must use laminated paper. Even with this, the durability factor of paper isn’t as effective as other labeling materials. Knowing these details makes it easier for customers to decide whether to just order labels or full-custom cannabis packaging for their products.
Coming up with the right size
For the custom printed cannabis packaging to become successful, customers must consider a number of factors. The labels should fit on the bottles, stay on the bottles, and look good on the bottles. They can ensure this by knowing the correct size. There is no standard size for your jar, bottle, or other container labels. Sometimes, the surface might even taper gradually. Even the most cautious clients who measure their containers might encounter some issues along the way.
A good practice is to always provide the label printer with a sample of the glass jar. With this sample on hand, experienced label printers can come up with the right information needed to create a customized label designed specifically for the container. To avoid problems in aligning the edges of the labels, clients may reduce the width of the label to leave a small space between the edges once they apply it.
Labels that match your product
The customized packaging labels of clients can also match the design colors of the product. There are different types of label that will add their some features to labeling the product and complementing the package designs. Matte labels offer a non-glare and softer finish. This is great for products with a traditional or natural appeal in the branding. Glossy white labels add some shine to custom label designs. It’s recommended to use a white label for the designs to stand out even on a shady surface.
Clear labels highlight the product behind the label along with the product features and branding. Paper labels are the best choice for food products that will be quickly consumed or products that have a short shelf life. Since labels have a ‘tearable’ quality, customers can also use them as safety seal labels. Then the consumer can tear the label when they open the packaging.
Choosing what’s right for you
When a customer needs to add instructions, branding, warnings, disclaimers, or any combination of these, it’s essential to get the information and artwork needed for the product’s labels. Two of the most popular ways to attach the text, label, and other elements of design to containers are through screen printing and product labels. To determine which one will make the most sense for the client’s budget and design needs will depend on a number of factors.
Take, for instance, a plastic bottle with a label on it for a certain cannabis brand. The artwork involved in this label will play an important role in choosing between labels or screen prints. Also, the label will vary if the containers are of glass, plastics, or metal. Screen printing is the best option for any designs that are not too colorful or too complex. If the client has a logo or any other simple text or art, it becomes easier, more practical, and cheaper if it’s printed directly on the surface of the container. But if the artwork involved is more complex, it’s better to take a different route. Product labels are the better choice for anything that needs photographic quality or uses more than 6 colors.
