Cannabis packaging plays a critical role in the quality of the cannabis it contains and the customer experience. This is because cannabis is susceptible to heat, cold, moisture, and light. These conditions can affect its quality and even destroy it. Compliance is also an important aspect of cannabis packaging. Apart from these factors, packaging must create a favorable first impression and capture the attention of consumers. This is why it is important for companies to know the latest packaging trends.
What to consider when choosing cannabis packaging
Choosing cannabis packaging plays a critical role in successfully marketing cannabis products. Light and oxygen can prevent cannabis from staying fresh. This means packaging must keep out light and be airtight. Certain products must be childproof and resealable. At the same time, packaging has to offer ease of use and convenience.
Opaque: Cannabis retail stores may show some cannabis products in glass, but they don’t expose cannabis to direct sunlight. Direct sunlight dries out the product and causes the compounds in the leaves to degrade, which makes it ineffective. In most cases, cannabis comes in opaque containers to protect it from degradation.
Airtight: It takes only a little moisture to make cannabis moldy. Containers must be airtight to keep moisture out. Proper seals and designs that make it clear tampering has taken place are important.
Convenient and easy to use: Containers not only have to be airtight, but they need to be convenient for resellers and customers. If customers have difficulty closing jars correctly, this can result in product spoilage due to oxidation. A move away from clear Ziploc containers to modern packaging pouches is helping to provide ease of use and convenience for the whole supply chain.
Packaging design trends
It is important for entrepreneurs to keep up with cannabis packaging trends if they want to succeed in a very competitive market. Not choosing the right package design could prevent them from reaching their target audience. For example, the packaging for an audience of people accustomed to using cannabis for recreational purposes is likely to look quite different from packaging for an audience of first-time users.
Beautiful customizable cannabis packaging stands out on shelves and increases the chance of sales. A plain label for jars or pre-rolls is not as attractive as ones that are thoughtfully designed to enhance the brand and give products a premium look.
Some brands really stand out from others because of their innovative labels, packaging etc. The color, texture, typography and all other design elements work well together to create attractive packaging that follows the latest packaging trends.
American buyers value sustainability when buying any products today, including cannabis. Many companies are coming up with sustainable solutions to reduce reliance on plastic. One of the reasons for the use of so much plastic is that cannabis packaging must be childproof and resealable. It is difficult to be compliant with cannabis regulations and still make packaging affordable.
- Companies are using more recyclable and biodegradable materials like hemp seed paper and bioplastics in cannabis packaging. Biodegradable materials such as reclaimed ocean plastics are expensive, but as the demand grows, prices are likely to become more competitive.
- Companies are opting to source materials and labor locally to decrease their carbon footprint.
- Take-back programs are being introduced. Consumers can return used packaging to local collection centers and receive points they can use to buy more products.
Reputable companies make sure that their cannabis packaging and labels respect the legal requirements. Cannabis packaging for products that are not single-use has to be resealable. Packaging that’s opaque and childproof, like mylar bags, is good for use as exit bags.
It doesn’t help to follow the latest packaging trends but neglects to follow the basic requirements for labels on packaging. For example, the brand name, product identity and ingredients must appear on the label. It should also state the quantity of ingredients and amount per serving as well as give any warnings. Labels should provide consumers with all the information they need to make informed decisions when using the contents.
With the increase in popularity of cannabis products like edibles, packaging design trends are evolving to make sure packaging retains the shape and potency of edibles. Some bold, new concepts in design not only prevent edibles from losing their shape or potency but increase their longevity on shelves.
New packaging design trends are also helping to enhance safety. This has led to packaging that allows for metered dosing with locking, push-and-twist caps, and squeeze-and-pull designs.
It wasn’t long ago that jars, sticker bags and directly printed bags were most popular, but lately, it’s die-cut mylar bags that are probably the most popular type of packaging.
One of the most current cannabis design packaging trends is one that allows a customer to inspect flowers through a window in a pouch.
One of the latest cannabis packaging trends is to use minimalist packaging design. This can help to instill a sense of trust in some consumers and is particularly important for audiences that may not have used cannabis in the past. This includes those who may now use it for medicinal purposes.
Streamlined square packaging may appeal more to consumers using cannabis as a medical holistic remedy than flamboyant packaging that’s bold and out there. The best minimalist labels tend to find the balance between legitimate and alternative, serious and exuberant. For example, packaging for gummies usually looks bright and enticing, but the labels ensure that consumers know exactly what a gummy will taste like and how to take it to have a consistent experience every time.
Cannabis packaging trends like the use of sustainable materials and customization are helping to promote the image of cannabis brands. Packaging has to be appropriate for products, keep them fresh, and meet regulations and safety expectations. It can be difficult to get all the elements right, but companies that manage to do so will stand out from the competition and have more chances of success.