To those unfamiliar with the industry, cannabis is cannabis, isn’t it? The short answer is no. It isn’t. There are different cannabis brands, and consumer loyalty is now playing an influential role when customers make their selection. It’s no longer just about choosing a dispensary that’s conveniently located.
Consumers are making choices based on which dispensaries offer their brand of choice and their preferred products. There are those customers that will bypass your dispensary for one further away because you don’t stock what they want.
There are factors that contribute to this new brand loyalty. As a dispensary owner, you need to know what they are. They can affect your sales potential and whether your dispensary flourishes in the long-term. So, if you want to retain your existing customers and grow your customer base, here are some points to ponder:
Why is it that consumers become loyal to one particular cannabis brand, or any brand? This is an important question to answer. If you can answer it, you can figure out why some consumers don’t use your dispensary. You may offer good products and brands, but an established brand loyalty on the part of a customer is hard to break. It’s a psychological bond between the customer and the brand.
Brands differ on several factors. It as a lot to do with the marketing of a brand. When a cannabis brand is marketed as trustworthy and reliable, it inspires brand loyalty. Brands that aren’t marketed effectively or aren’t marketed at all don’t inspire brand loyalty.
Even though they may be as good or less expensive, people won’t want to buy them. While it’s true that marketing cannabis is different from marketing any other medicine, it needs to be marketed. Marketing and advertising are done much more subtly.
Because manufacturers can’t be too direct in their advertising approach, they need to send a subtle but defined message. The message must indicate that their cannabis brand is superior. The product is marketed on the basis of its contents, the process used to make it, or the service the manufacturer offers.
Variety is the spice
The bulk of dispensaries aren’t ‘seed to sale’ operations. They don’t grow and process their own product. They buy it from different manufacturers. These manufacturers build up brand reputations for themselves. As a dispensary owner, you should consider selling a variety of brands to cater to all your customers.
Even stocking different accessories such as delivery mechanisms or packaging options can make a customer more loyal to your dispensary. It’s vital that you offer different cannabis concentrate packaging options. Your customers’ needs vary and so should the range you offer.
Someone who comes into your dispensary looking for Product A is going to be discouraged if you do not stock it. Because the product is used for the body, people are less inclined to take risks and try something else. They fear that the other brand is not as good as Brand A and may harm them. So, your staff will have a hard time persuading that customer to change their preference to Brand B. People stick to what they’re familiar with. They are by nature change averse.
As a dispensary owner, it’s important for you to know your customer base. You need to know what brands they prefer, and what service they expect from you. If you can meet these needs, you have loyal customers. They will advertise your dispensary for you by word of mouth.
One of the easiest ways to get people talking about your dispensary and the range of products you sell is a strong online presence. Customers are more than ever demanding the ability to shop from the comfort of their own homes. They want to browse and order products online.
It’s important that your dispensary has a full inventory list of current prices online at all times. Continuous updating means you aren’t left with angry customers when you swap brands, run out of something, or raise your prices.
It may cost a little extra, but a sound customer relationship management and point of sale platform online are essential. Without these, you’ll rule yourself out of the race before it’s even begun. With some research, you’ll find experts out there who work exclusively with dispensaries to help them maintain a sound online presence. You can make use of platforms such as PotGuide which helps you get your name and product out there.
When your online presence is maintained, your real-time allows people to browse your products and check your prices. This prevents foot traffic that enters and exits your door taking up your budtenders’ time without spending any money. You can also incorporate a feedback system so that users can inquire about brands or products you don’t carry. You could pick up trends this way that indicates you need to expand your inventory and range.
At Green Rush Packaging, we want to help you, the dispensary owner, maintain and grow a healthy customer base. We offer a variety of containers, medical marijuana bottles, pop-top bottles, and custom cannabis packaging. Our packaging options are suitable for cannabis flower, edible, and concentrate packaging. Green Rush works directly with you to supply all your dispensary packaging needs.
You can buy your dispensary supplies wholesale from us. The different packaging options we offer can make your dispensary stand out head and shoulders from the rest. If you bring the right brands in and let us help you with your packaging needs, the sky is literally the limit.